1xBet and Liverpool FC have teamed up for a partnership that will run for four years.
The new partnership will allow club supporters to benefit from sports entertainment and several exclusive offers that will come about with the sponsorship deal.
The partnership will see 1xBet increase brand awareness with stadium branding at Liverpool’s home games at Anfield and across all the club’s digital media and platforms. The deal will include access to Liverpool players and club legends, offering fans a unique opportunity to interact with the world of football.
1xBet has developed into an industry leader for sports betting with exceptional odds, and an unbeatable choice of betting markets, live betting, and pre-match odds. There is an online casino with table games, slots and a live dealer casino, not to forget lucrative bonuses for signing up.
The managing director and chief commercial officer of Liverpool FC commented: “We are delighted to welcome 1xBet as our newest partner. I am sure that their games and special offers will appeal to all our fans around the world and we look forward to starting the 2019/2020 season with them on board”.
In response, 1xBet spokesman Alex Sommers said: “Liverpool FC is one of the world’s most iconic football clubs with a wealth of history and a vast global fan base. We’re incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.
We’re very proud of the relationship we have with Liverpool Football Club, and we’re keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season”.
1xBet started operations in 2007 and quickly expanded to Europe, Latin America and Africa. It has already forged partnerships with prestigious clubs and sports associations.
Liverpool is a major global brand with the best partners from all over the world, which offers unmatched commercial opportunities. The club welcomes youngsters from Merseyside and elsewhere to the Red Neighbours Programme. It aims to improve the lives of young people around the Anfield area by providing exclusive events and experiences.
1xBet won the “Rising Star in Sports Betting Innovation” award in 2018. The betting options reach over 1,000 a day, and the 250 payment options and customer support in over 30 languages set 1xBet apart.